Only newly opened businesses. Fresh every week.

Reach new businesses the week they open

Every day, Wave's AI finds businesses the moment they open, enriches them with contacts, location, category and labels, and delivers a weekly bulletin matched to what you sell. Want them to yourself? Reserve your category in your market.

By submitting, you agree to our Terms of Use and acknowledge our Privacy Policy. You can unsubscribe at any time.

  • First week's bulletin free
  • No credit card required
  • Category exclusivity available
Week 1

reach new businesses in their first week, while they're still choosing suppliers

3+ hrs

of manual prospecting a rep no longer has to do each day

100%

newly opened businesses, never a stale database

7 days

to try Wave free: your first weekly bulletin, no credit card needed

Every week we track new openings across the entire food & hospitality market

Sample openings with masked data

Category exclusivity

Leads you don't share with your competitors

A new business often hears from several suppliers selling the same thing. With category exclusivity, we deliver the new businesses in your market to one company in your sales category, so your call stands out instead of being one of many.

  • Works for any sales category

    Coffee, packaging, kitchen equipment, software, insurance: exclusivity is set per category and country, so other categories don't affect yours.

  • Priced separately, per market

    Exclusivity isn't part of a standard plan. It's priced for your market and category, based on what the territory is worth, and is subject to availability.

Custom pricing · subject to availability
Why new businesses

New businesses buy more. So that's all we track.

In their first months, new businesses buy almost everything: ingredients, equipment, POS, packaging, cleaning supplies, insurance, marketing. Their suppliers aren't chosen yet. Other data providers sell access to millions of established companies already locked into vendors. Wave focuses only on businesses that just opened, when they're most likely to say yes.

  • An open buying window

    New businesses are actively choosing suppliers and tools in their first 90 days.

  • Be first, not fifth

    Reach them before your competitors even know they exist.

  • Warmer conversations

    Real, current needs mean higher conversion and shorter sales cycles.

Buying intent by business age Illustrative
Wave window first 90 days Opening 3 mo 6 mo 12 mo 24 mo+ Established companies: vendors already chosen
Wave vs. contact databases

Wave vs. ZoomInfo, Apollo.io & Cognism

They sell access to databases of companies that already exist. Wave finds the businesses that just opened, while they're still choosing their suppliers.

Criteria ZoomInfo Apollo.io Cognism Contact databases Built for new businesses
Who's in the data Millions of companies that already exist Only businesses opened in the last few weeks
Exclusivity Any subscriber, including your competitors, can get the same contacts Category exclusivity available, priced per market
When you reach them Often after suppliers are already chosen The week they open, before suppliers are chosen
Pricing Per-seat licences plus credits per contact Simple plans, no per-contact credits
Workflow Search and build lists yourself Matched leads delivered to you every week
Buying intent Third-party online research signals Setting up a business means real, immediate needs
Built for Prospecting established B2B accounts Selling to new SMBs, HoReCa and food businesses

Based on publicly available product and pricing information, October 2026. ZoomInfo, Apollo.io and Cognism are trademarks of their respective owners. Wave is not affiliated with them.

How it works

From new opening to ready‑to‑call lead

Our AI pipeline does the research your reps used to do by hand, every single day.

Scanning the web for new openings, every day

Moda Kahve EviNew business · opened 3 days ago
Enriching Verified
  • Phone+90 216 ••• •• 27
  • Emailinfo@••••kahve.com.tr
  • Website••••kahve.com.tr
  • Social@••••kahve
  • AddressModa Cd., Kadıköy / İstanbul
  • LabelsSpecialty coffeeSeats 40+
Your ideal customer: specialty cafés & boutique hotels in İstanbul
96Fit score
  • CategorySpecialty café
  • LocationKadıköy, İstanbul
  • Opened3 days ago
  • SignalsSeats 40+ · takeaway
Moda Kahve Evi added to this week's bulletinTop match
Your Week 41 bulletin is ready128 new businesses matched to what you sell
now
Moda Kahve EviCafé · Kadıköy · 96 fit
Pera Butik OtelHotel · Beyoğlu · 93 fit
Ekmek Teknesi FırınBakery · Bornova · 91 fit
Calling Moda Kahve Evi…
The Wave platform

Everything your team needs to act in one click

Subscribers get access to the Wave platform: open bulletins, contact leads, collaborate with teammates and sync everything to your CRM.

Fresh leads, delivered weekly or monthly

Tell us what you sell and where. Every bulletin lists only new businesses that match. No searching, no list-building.

  • Filter by category, city, district and labels
  • Full contact and address details, with the source of every contact
  • Opening date, fit score and buying signals
Wave Weekly · Week 41Your HoReCa bulletin is ready
New
128new businesses
34cafés
27restaurants
19bakeries
Moda Kahve EviKadıköy, İstanbul3 days
Pera Butik OtelBeyoğlu, İstanbul5 days
Ekmek Teknesi FırınBornova, İzmir6 days
Open bulletin
Time back for your team

Turn research hours into selling hours

Wave does the lead research, so your reps spend the day talking to new customers instead of hunting for them.

Without Wave
4 hselling a day

The other 4 h go to searching for leads and data entry

With Wave
7.5 hselling a day

Just 30 minutes to review the weekly bulletin

+3.5 h more selling time per rep, every day

Illustrative 8-hour working day.

Who it's for

Built for companies that sell to new businesses

If new SMBs need what you sell, Wave finds them for you the week they open. Pick yours to get a free bulletin built around it.

"Every new restaurant and café in İstanbul this week."

"New specialty cafés and hotels that need a coffee partner."

"New bakeries and cloud kitchens setting up their kitchens."

"Every new venue that needs a POS, booking or delivery tool."

"New takeaway, fast food and patisserie openings."

"Hotels, restaurants and markets opening this month."

"New businesses launching with a website and social presence."

"New SMBs that need accounts, policies and connectivity."

Integrations

Works with the tools you already use

Keep your team's workflow. Send Wave leads to your CRM, spreadsheets and inbox without copy-paste.

  • Direct import to HubSpot
  • CRM-ready Excel / CSV for Salesforce, Pipedrive, Zoho and Dynamics
  • API and webhooks on the Exclusive plan
Wave
HubSpot Salesforce Pipedrive Zoho CRM Excel WhatsApp Sheets Outlook Gmail
Pricing

Simple plans. Start with a free week.

Try your first weekly bulletin free. Your final price depends on your country, sales category and coverage, never on how many contacts you open.

Trial

See the quality of our leads with zero commitment.

$0

1 week free

  • 1 weekly bulletin, free for your first week
  • 1 country
  • Full contact & address details
  • Click to call & email
  • CSV export
  • No credit card required
Most popular

Pro

Fresh opening data for sales teams. Non-exclusive leads.

from$80$100

per month, billed yearly ($960)

  • Weekly or monthly bulletins
  • New openings matched to your category and cities
  • Full contact & address details, with the source of every contact
  • Custom filters: category, city, labels
  • Email sequences with suppression, opt-out and sending limits
  • HubSpot import & CRM-ready exports
  • Notes, tags, bookmarks & lead status
  • Up to 5 teammates

Exclusive

Reserve your sales category in a market. Your competitors don't get these leads from Wave.

Custom

Priced per market and category

  • Everything in Pro
  • Category exclusivity in your market
  • Multiple countries and categories
  • Lookalikes of your best customers
  • Unlimited teammates & roles
  • API, webhooks & custom integrations
  • Dedicated success manager

Prices in USD, excluding taxes. Prices shown are starting prices; your final price depends on your country, sales category and coverage. Yearly plans are billed upfront and save 20%. Category exclusivity is sold separately with custom pricing, based on your market and category, and is subject to availability.

FAQ

What teams want to know

Can't find your answer? Our team is happy to walk you through a sample bulletin for your product.

What is Wave?

Wave is a B2B intent data company. We find newly opened businesses every week, enrich them with contact, location, category and label data, and deliver the ones that match what you sell as a weekly or monthly bulletin.

How do you find new businesses?

Our AI scans the internet every day for signs that a new business has opened. It then extracts and verifies contact details, address, category and labels for each business and records where each detail came from, so every lead in your bulletin is ready to use.

Is the first week really free?

Yes. Your first weekly bulletin is free with no credit card required, so you can judge the quality of the leads before you subscribe.

How much does Wave cost?

Pro starts at $100 per month, or $80 per month billed yearly, for non-exclusive fresh opening data. Your final price depends on your country, sales category and coverage, not on how many contacts you open. Category exclusivity is priced separately for each market and category.

What is category exclusivity?

With category exclusivity, the new businesses in your market go to one company in your sales category, so they don't hear the same pitch from your competitors through Wave. Companies in other categories, such as a POS provider or a packaging supplier, can still receive the same businesses. Exclusivity is sold separately with custom pricing, based on your market and category, and is subject to availability.

Which sectors and countries do you cover?

We're starting with HoReCa and food businesses: hotels, restaurants, cafés, bars, bakeries, markets, wholesalers and more. The Trial covers 1 country, Pro starts with your chosen countries and the Exclusive plan can cover multiple markets.

Can I import leads into HubSpot or my CRM?

Yes. You can import bulletins into HubSpot in one click, or export CRM-ready Excel/CSV files for Salesforce, Pipedrive, Zoho and others. The Exclusive plan includes API and webhook access.

Can Wave send emails for us automatically?

Yes. Pro and Exclusive plans include email sequences with deliverability controls (verified addresses, sending limits and gradual warm-up), a suppression list and one-click opt-out honored across every sequence, the source of every contact and country-specific settings for consent, sender details and opt-out. You remain the sender and are responsible for following the rules that apply to your outreach.

How does lookalike matching work?

On the Exclusive plan, you share your existing customer list. Our models learn what your best customers have in common and score every newly opened business by how similar it is, so your bulletin is led by your most likely buyers.

How do you handle data privacy?

We work with publicly available business information and design our processes with KVKK and GDPR in mind. Businesses can request removal of their data at any time by emailing [email protected]. See our Privacy Policy for details.

New businesses open every week

Your next customers opened this week.

Get next week's bulletin free and see who's opening in your market.

  • First week free
  • No credit card
  • Built with KVKK & GDPR in mind

Prefer to talk first?

First week freeNo credit card required